Clearly Define Goals
IN THIS LESSON
The most effective strategies, however, integrate print and digital cohesively.
By the end of this module, you'll have clearly defined goals for your print and digital outreach tailored to your unique business - allowing you to execute a unified, cohesive marketing strategy for maximum impact across channels.
For example, an integrated approach could map out visually like this:
Including Print Calls-to-Action to Drive Traffic Online: Brochure/Flyer showing website URL, QR code to visit site, social media links | Print Materials → Drives Traffic To → Your Website / Social Media
Leveraging Print at Events for Email List Building: Trade show booth with sign-up sheet, business cards offering content download | In-Person Event → Capture Leads With → Print Sign-Up → Nurture Via Email
Retargeting Website Visitors with Direct Mail: Direct mail postcard/promotion, matching digital ad shown | Visit Website → Exit Without Converting → Retarget with → Direct Mail Promotion
Cross-Promoting Across All Channels: Print ad, social media post, website, email promotion all sharing same offer | New Product/Offer → Promotion Across → Website / Email / Social / Print
