Lesson 2: Audit Your Existing Digital Presence

Online channels allow you to reach a wider audience cost-effectively.

A critical first step is to audit your existing digital presence visibility.

In this module, you'll learn how to quickly evaluate your current online visibility by simply Googling your business name + location and documenting what shows up in the results across key channels:

Google Search Audit

• Do you show up in the map pack/Google Business Profile listings?

• Where does your website rank organically in the results?

• Are there any incorrect business details or duplicates showing?

Reviews Audit

• Do any review sites like Google, Facebook, Yelp show up with your reviews?

• If so, are the reviews mostly positive or negative?

• Is there any incorrect information that needs updating?

Directory Listings Audit

• Do any major online directories like Yelp, YellowPages, etc show up with your listing?

• If so, is the information consistent and up-to-date?

• Are there any respected industry directories you should be listed on?

Social Media Audit

• Do your existing documented social media accounts show up?

• If not, where are opportunities to establish a stronger social presence?

News/Media Audit

• Do any news articles, blogs or media mentions show up about your business?

• If so, is the sentiment positive or negative?

This simple Google audit will quickly reveal what's working well with your online presence and what needs improvement. If little to nothing shows up, it's a clear opportunity to get listed properly. If incorrect information comes up, you'll know what needs updating or claimed.