Lesson 1: Execute Your Unified Marketing Campaign Across Channels

In this lesson, you'll bring all the pieces together to launch and optimize a comprehensive, integrated marketing campaign promoting your business seamlessly online and offline. Follow these steps:

Part 1: Launch Your Campaign

□ Deploy your unified print marketing assets (direct mail, ads, flyers, etc.)

□ Include clear calls-to-action driving traffic to your digital properties

□ At events/in-person, leverage print pieces to capture leads for digital nurturing

□ Simultaneously launch your digital campaign components

□ Website/landing pages

□ Email promotions

□ Paid media (PPC, social ads, etc.)

□ Social media posting/engagement

Part 2: Unified Cross-Channel Promotion Setup

□ Set up notes on how to monitor engagement/conversion metrics across all channels

□ Identify top-performing campaign elements to amplify further

□ For prospects not converting, execute remarketing/retargeting sequences

□ Retarget website visitors with direct mail/print promotion

□ Remarket to email subscribers through social media ads

□ Promote other offers/content to nurture interest over time